5 Ways to Amp Up Your Social Media Presence
When it comes to a company’s social media, it is oh so important to make sure it is top notch, highest quality, top-tier, first-class, A-1. Consumers are glued to their smartphones, typically on Instagram, Facebook, or Snapchat. What they don’t know is that by using these applications, they not only are engaging with each other but subtly engaging with companies from all over. So, no matter what they’re doing you have an opportunity. Even if they are searching for a picture of a puppy in a birthday hat, you need to be able to take that advantage and sell your company.
- Use Photos
Seriously, consumers love photos. We live in an age where photos are taking over all social media platforms. People would rather see a smiling employee, holding his employee of the month plaque rather than reading a post about Jim winning for the 5th time this year. They want to see what Jim looks like, what your office looks like, what the plaque looks like. PEOPLE ARE CURIOUS.
Facebook posts with images see 2.3X more engagement than those without images.
- Link, Link, Link
Remember to link all social media accounts together. For instance, when you post on Instagram, you can link, and it will post on both your Instagram and Facebook accounts. Not only do you get double coverage by killing two birds with one stone, but it also lets Facebook users see that you have another account that they can follow. Also, make sure to link your accounts to your website so that they can get even more information.
On Instagram, photos showing faces get 38% more Likes than photos not showing faces.
- Don’t be Afraid to Interact
Business is 100% personal. It is built upon relationships and loyalty, and without these, you probably wouldn’t be as successful as you are today without them. Think of your customers as your significant other–they need attention and to feel appreciated. Nurture these relationships and Interact! Reply to comments, like photos, engage in conversation!
Consumers spend 84% of time on their smartphones using just five non-native apps they’ve installed from the App Store.
If you haven’t heard of Google Trends, you need to look it up right now. (Link to website) Using keywords in your post can help generate traffic to your website or accounts, but it’s also about how you say it. For example, people searched for “4th of July” on google twice as much as they did “fourth of July.”
51% of smartphone users have discovered a new company or product when conducting a search on their smartphone.
- Use Hashtags
Hashtags are one easy way to bring more people to your account and generate followers. However, proceed with caution. Don’t follow your caption with 30 hashtags just because they are somewhat related to your topic. It gets #annoying
***Facts from: https://www.hubspot.com/marketing-statistics