All Posts By

GWwh2014

Mobile Demographics

By | Mobile Demographics, Warehouse75 | No Comments

Do you strictly rely on demographics to reach your consumers? If so, Google says you are missing more than 70% of potential mobile shoppers.

For the past several decades, marketers have relied strictly on demographics using rankers and ratings. Today, we have to look beyond those numbers. Is consumer intent more powerful than demographics? I think so.

Read More