Within the past decade new media has taken control of the majority of advertising. Not only are current customers and potential future customers visible online, but so are competitors. Eighty…
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What is Digital Marketing Digital marketing is an extension of your traditional radio, TV and print advertising and marketing strategies. While these outlets are still good paid forms of publicity,...
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Snapchat has created what some may consider a new age of digital advertising. Snapchat Discover creates an immersive experience for a viewer with animation, full screen graphics and constant movement;…
A little history lesson: With new apps launching each day, some take ideas we are used to and capitalize on it. Live streaming isn’t something new, but it seems to…
Millennials: this year’s buzzword for all marketers. Everyone wants to know how to reach that unreachable Millennial, but exactly who is a Millennial? Recently, I was lumped into the Millennial…
Apple recently announced that they have created a brand new iPhone called the iPhone SE, which is said to be similar to the 6s and 6s Plus. But rather than…
On March 8, Pinterest opened its doors to small- and medium-sized companies to paid advertising on the social media site. Now, small- and medium-sized businesses, along with large companies, have the…
Do you strictly rely on demographics to reach your consumers? If so, Google says you are missing more than 70% of potential mobile shoppers.
For the past several decades, marketers have relied strictly on demographics using rankers and ratings. Today, we have to look beyond those numbers. Is consumer intent more powerful than demographics? I think so.
Now when Facebook users are scrolling through their news feed they have options other than just “liking” a post. If they simply hold down the like button there are 6 options, the traditional like, love, haha, wow, sad, and angry. This can be both good and bad for companies who use Facebook to communicate with their customers.
Recently ad blocking has been a hot topic in the world of online advertising. For instance, The New York Times announced that they are “testing out various approaches to combating the rise of ad-blocking technology” (AdAge) Hotlink.
