On March 8, Pinterest opened its doors to small- and medium-sized companies to paid advertising on the social media site. Now, small- and medium-sized businesses, along with large companies, have the…
Do you strictly rely on demographics to reach your consumers? If so, Google says you are missing more than 70% of potential mobile shoppers.
For the past several decades, marketers have relied strictly on demographics using rankers and ratings. Today, we have to look beyond those numbers. Is consumer intent more powerful than demographics? I think so.
Now when Facebook users are scrolling through their news feed they have options other than just “liking” a post. If they simply hold down the like button there are 6 options, the traditional like, love, haha, wow, sad, and angry. This can be both good and bad for companies who use Facebook to communicate with their customers.
When it comes to digital advertising and marketing, Facebook and Twitter are the obvious choices. That being said, there are other so-called “niche” platforms that are gaining thousands of users each and every day. Learning how to use these platforms to promote your business can provide great exposure and could possibly lead to a big surge of growth for your brand. Here are five of the most popular niche platforms and how to best use them to propel your business to success.
Even though over 90% of Chief Marketing Officers do believe analytic tools will help them successfully reach their marketing goals, few are using them. It is estimated that less than 20% of companies utilize analytic tools available to them when making marketing or even business decisions.