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Now when Facebook users are scrolling through their news feed they have options other than just “liking” a post. If they simply hold down the like button there are 6 options, the traditional like, love, haha, wow, sad, and angry. This can be both good and bad for companies who use Facebook to communicate with their customers.

The Bad News

Let’s start with the bad news, because it’s pretty obvious. People can now say that one of your posts makes them sad or angry. Depending on the post, this could be good or bad, but more than likely it is not a good thing. The easiest way to avoid this as a company? Avoid posting controversial articles or statuses.

The Great News

Now that that’s out of the way, here’s the great news! People can not only like what you’re posting they can love it! This gives you a better idea of what your followers enjoy reading about. All of the different reactions customers can make to your post with an emoji will now give you a better idea of what post’s they enjoy or dislike the most. This makes it easier to really transform your Facebook page to fit the needs and wants of your followers. The better handle you get on delivering post’s your customer’s want, the higher chance you have of interacting with your consumers as well as gaining new followers and an overall more positive Facebook presence! So be aware of what you post and listen to what your follower’s emoji’s have to say to help boost your online presence!

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