On January 11th Facebook made, yet again, a change to its algorithm. This time though, it is a bombshell. According to Mark Zuckerberg, with these changes, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard-it should encourage meaningful interactions between people”. Meaning, Facebook wants you to spend less time watching videos, reading articles and mindlessly scrolling through your newsfeed. Zuckerberg continues and cites “[We] have a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.”
We can probably all agree that we have noticed over time that our newsfeeds are less and less featuring posts from friends and family.
But, what does this mean for brands, agencies, and businesses? Well, we can speculate that with the new algorithm, ad space will be more limited and more coveted; leading to higher bidding prices with less reach across the board for all paid placements on the social network and its partner sites.
Agencies, like ours, are already adapting strategies for this new algorithm roll out. We will start to create more organic and “meaningful” content that can be shared by people for and to their friends and family. Ultimately, leading to a “hack” in the algorithm. We see this as a great opportunity to show YOUR brands values and heart. We look forward to exploring and creating within this “new Facebook” space with you.