A little history lesson:
With new apps launching each day, some take ideas we are used to and capitalize on it. Live streaming isn’t something new, but it seems to becoming a current trend. Celebrities are able to have a more personal interaction with their fans, and it also allows people interact with cool events in real time. The concept of live streaming can be considered an adaptation of regular video chat, which became popular when Skype and ooVoo first started out. Sure, they are still popular today, but the instant interaction that’s face-to-face can be morphed into other ideas. Ustream started in 2007 which is where we first understand the concept. We then got YouTube live stream in 2011; this allowed YouTubers to interact with their followers for Q and A’s or just hanging out face-to-face. Also, a few years later we got Google hangouts, which is more like Skype, but something Google was doing to draw more attention to Google Plus. Recently, as of mid-2015, is when live streaming apps – Periscope and Meerkat – made their huge debut and quickly caught fire. With celebrities wanting to be more personable with fans, but the idea seeming like it could be overdone, we ask ourselves – Is live streaming here to stay?
What’s its purpose?
As I said earlier, I believe the concept of “live streaming” came from the idea of Skype. You’re communicating with someone live, and it’s streaming over the internet. Skype and Periscope are different though because Periscope reaches to a larger audience rather than just one other person. Online celebrities are people you commonly hear about on live streaming apps because they don’t need a laptop to make a special face-to-face connection. Some brands even take advantage and utilize the apps that bring a mass audience in on their events.
There aren’t many additional features you could add to live streaming apps. Plus, if there’s a time limit on how long you can see a past live stream, then is there even a purpose to keep the app around? There’s nothing you can really add to these live streaming apps to keep up with the times, unless you wanted to be like Snapchat and add weird filters. Also, if we already have two live streaming apps, what’s the point of creating more? There is one app called Blab where it allows for more than one host of the live stream, which may make it more entertaining. Seems like Blab has already made the “break-through” feature that Periscope would need to take it to the next level.
Fans can thank the developers for creating something that allows them to connect to their favorite celebrities on a more personal level, but will that get old for the celebrities? I’d say the connections built beforehand on other media platforms are the only thing enhanced by live streaming.
Live streaming is a great way to witness real time events, so I think it will definitely stay for that reason. Live streaming through YouTube and gaming will stay because of people whose job depends on it. The apps that are for the sole purpose of connecting fan bases and celebrities will probably die off by the end of 2016 because people get tired of the same content for that long period of time.
TL:DR: Live streaming apps will probably disappear at the end of the year due to fact that redundant material gets old and boring after a while.