Home » Media Strategy: A&R Mechanical
A&R Mechanical is an HVAC and Plumbing services provider for Amarillo, Texas, and the great Amarillo area. A&R provides a range of commercial and residential services and is continually looking for new ways to expand brand awareness to the Texas Panhandle.
A&R needed the ability to reach their audience where they were already viewing media. Marketing either fails because the right message is in the wrong place or the wrong message is in the right place. A&R needed the ability to have their traditional media strategy encompass both local television stations as well as reach the cord-cutting generation.
After over a decade with GriffinWink at the helm of their media strategy, A&R continues to have incredible success with its traditional media strategy. Implementing OTT advertising has helped their incredible commercials starring everyone’s favorite adorable pup, Astro, be seen by tens of thousands of new customers.