J Ferg Pros is a construction company that offers a wide range of services including roofing, plumbing, new construction, solar installations, and so much more. They offer both residential and commercial services throughout the Southwest.
As J Ferg continued to expand their services and range of services offered, they realized much of their business was time-sensitive. They understood when and where they needed to be seen, but were having difficulty running campaigns on such short notice for such a wide service area.
Working with J Ferg, we were able to create a time-sensitive organic visibility campaign for all major markets that can easily be turned on and off when severe storms hit the J Ferg service areas. This has helped increase roof repair business in both emerging and legacy markets after hail storms.
Looking at the charts, you can see the peaks and lulls of traffic that represent when different hail storms hit throughout the Texas storm season of April to October.