Chew on these numbers for a minute.
4.9 billion connected things will be used globally in 2015.
There are 3.01 billion active Internet users.
Within those users, 2.078 billion active social media accounts are in use.
In America, we use an average of 3 connected devices each.
We are indeed a connected society and we thrive off of learning, sharing and growing our network of connections. This desire has given rise to an ever-growing realm of application and online platform that allow us to make full use of technology in our social interactions. All this is just a complicated way of saying that we love social media. This in itself is nothing new, and we are hardly surprised anymore when new platforms emerge that further specialize and segment our social personality. As a business owner looking to create or expand your social media presence, the landscape can be daunting. What follows is a simplified model within which individual social media platforms can begin to be placed in context to one another. Our hope is that you as a business owner can begin to think in a more focused manner about where you would like to see your business placed in the maze of mediated social conversation.
This ever-evolving landscape has given rise to several different tiers of social platforms that exist based on their level of breadth or specialization respectively. The first tier consists of major platforms that facilitate diverse conversation and connection on a grand scale. The largest are, of course, Facebook and Twitter, who share the space with platforms such as Google+, Linkedin, Instagram and YouTube.
The second tier is found in the shadow of these giants with some platforms existing on their own as separate specialized entities while others have been created by the first tier to supplement their broader primary platform, often with the mobile user in mind. Examples include Twitter’s Parascope live streaming app and Instagram’s Hyperlapse video platform.
Growing along side the social networking society is something else that users probably don’t think much about. This third tier that exists as a direct result of tiers one and two is that of social media analytics. These are platforms that have come about to help track and quantify social media use both for research and business purposes. These can exist independently of other platforms, such as the recent startup Unmetric and its more established powerhouse cousin Hootsuite, or as a supplement to the larger tier one platforms such as Facebook For Business. This tier exists for the benefit of the professional and understanding social media numbers from an economic perspective. Enter the Social Media Manager, a job that did not even exist ten years ago and a role that is evolving as fast as the social media landscape itself. The Social Media Manager’s job is to curate a brand’s presence on social media by creating meaningful engagement and conversation that drive users to interact with that brand. It is also this individual’s job to remain within the “Innovator” pack staying up to date and adapting marketing strategies based on the changing face of new and current platforms.
The potential for growth on social media may be virtually limitless, but having someone in your corner who is willing to run the ever shifting maze for you and provide a plan for the best way through each and every time a change occurs is a must for a business marketing digitally in today’s world. From research to development to curation to analytics, we exist to ensure you make the best possible impression as a business in a world cluttered with varied communication choices and created with the individual in mind. Let Warehouse 75 be your map through the maze of our socially connected society.