Hi there. My name is Cody Hill, and I am an Account Executive for Warehouse 75 Digital Marketing. Since being hired by the company, I truly started from the bottom and have had to work relentlessly to build myself up to the position of rapport and understanding that I have today. The funny thing is: I’m just starting my career. It’s a long road and a challenge I’m eager to take on, but in case you wanted to know; here are the top five lessons that I’ve learned in my first 90 days:
Don’t Worry, Be Happy
Advertising is a career full of adrenaline and excitement. Along with that excitement comes a lot of responsibility and stress. Between pitches, film/photo shoots, client meetings and deadlines, stress is just a way of life here. To stay in this business, you have to have a sturdy backbone, thick skin, and a strong work ethic. Don’t worry about it, stress is just a part of this career, and you’ll be surprised how resilient you can be.
Let the Creative Juices Flow
In the advertising world, everyone is a creative. It doesn’t matter if you’re in account services, media buying, or the head honcho. Advertising is powered by the creative minds that make up the company, the entire company. Brainstorm sessions, critiques, and constant revisions are a key process for an agency. So don’t be afraid to stand out and be heard. Let those creative juices flow!
Connections are Key
As someone who started from the very bottom and is still working their way up, take it from me, connections are key! I get it, some people are shy and don’t like to interact with, dare I say it…society! Yeah, that’s just not how things go here. In this profession, everyone is a potential client. Not only that, but everyone would prefer to do business with their friend, rather than a stranger. You can’t sit at a desk all day in your comfy little shell hoping for business to flow in. Connections and networking with people are the only ways to build up your rapport and experience. Get spontaneous, become conversational, and start connecting!
Learn from Failure
Here’s something that no one wants to hear, especially me: You’re not going to be a huge success right out of the gate. Sadly, it’s the truth. Coming from someone who has had to fight in the trenches from the start, failure is a part of life, and this career. You’re going to fail, repeatedly. However, failure is also the reason so many people are successful (cliche I know). Take each time you stumble as an opportunity to become stronger and refine your craft. This field is truly an art form where you have to constantly make mistakes to become a refined professional.
I can’t tell you that it won’t be a bumpy ride, but I promise the end goal is worth it. Trust me, failure is the best teaching tool society can give you.
Yay! Here’s the fun and rewarding portion for having read this blog post through its entirety (at least I hope you did).
Advertising is one of the few careers where you get to be creative, joke around, and truly get to build relationships with people ALL in a professional business setting. I’ve done everything from play in mud, build a two-ton steel structure, and photograph cattle on the beautiful plains of West Texas; all in the name of advertising. How many people can truly say they do this as a career? Very few.
So consider yourself lucky. You’re truly a part of one of the greatest creative, professional, and competitive careers of our history. So go out there, work hard, and have fun. Fin.