Within the past decade new media has taken control of the majority of advertising. Not only are current customers and potential future customers visible online, but so are competitors. Eighty percent of consumers depend on Google to find out about new businesses. That is over three-fourths of people, which is why it is so imperative to have a strong digital marketing strategy.
Set New Goals Bi-Monthly
New goals helps to freshen up your company’s social media and keep things up to date. A lot of planning and precision goes into a marketing strategy, so having goals help guide and narrow in on your brand’s focus.
Treat Each Channel as a Separate Entity
While it is good to have content spread across all channels, publishing content that appeals to your follower demographics on each platform is recommended. That way you can properly engage with a variety of audiences.
This is when a company maps out a customer’s journey with your brand. There are four stages to this journey; awareness, interest, desire and action. Each part is just as important as the next, so giving every stage equal attention is essential in moving forward in the journey.
Call to Action
A call to action in a digital marketing strategy is a great idea because it prompts visitors to take some sort of action. It should also direct consumers to pages where you can collect their contact information. An effective CTA increases marketing funnel conversions.
Creating More Traffic
Once you have a steady general flow of traffic on your company’s sites, you can drive them by producing quality content, engaging social media posts, website optimization and using keywords to help your content appear in more search results.
In most cases, blogs are a great way for customers to learn more about your brand and keep up with it on a daily, weekly or monthly basis. Getting feedback from your blog readers will help your brand to focus on things that interest your audience.
Make sure almost everything that is posted encourages consumers to respond. By doing so, it will give you a better idea of what kind of things your audience likes to see, what they want to see more of and what they do not particularly like.
Set Up Brand Mention Notifications
Notifications will help you stay on top of what is being said about your company and respond quickly to both positive and negative messages.
Our society today is highly digital, so doing business can be challenging. However, a solid digital marketing strategy can help shape and grow a brand using the tips above.